WEB DESIGN PROPOSAL FOR
CHRISTIAN BROKERAGE INSURANCE
OVERVIEW:

During our last meeting, you mentioned your main objective is to increase your client base by building a landing page and redesigning your brand.
When your target audience is beyond your neighborhood, you can’t just rely on local marketing channels like radio, billboards, or newspapers to connect with new customers and stay competitive.
Unfortunately many people don’t think about insurance until they actually need it. Your biggest challenge is educating your client so they can purchase the right kind of insurance that will protect their family, home, car or business.
You can make the process easier and attract more customers by building a strong website for your company.

CB'S SERVICES
LIFE INSURANCE
We can help you protect your family. Get a free no-obligation quote today.
HOME INSURANCE
Whether you rent or own, protect your investment. Get a quote today.
BURIAL INSURANCE
Find an affordable plan to pay for yours or your loved ones’ final expenses.
AUTO INSURANCE
Looking For Insurance rates for your car? Find out how we can help you save
TAXI INSURANCE
Protect your taxi business from unexpected accidents. Click for a quote
TAX PREPARATION
Our tax preparers are IRS enrolled agents who will do your taxes so you can sit back and relax.
FINANCIAL COUNSELING
Make an appointment with our local, experienced financial advisors.
NOTARY PUBLIC
For your convenience, we notarize all your important documents here.
BUSINESS INCOPORATION
Compare and find the right structure for your business.
LANDING PAGE:

The goal of the landing page is to position Christian Brokerage Insurance as the go-to expert by providing information that helps clients make a decision so they can invest in buying the right kind of insurance coverage.
The client would like the landing page website to be informative, have a clean design and it must be very easy to navigate. Rather than using drop down navigation menus, the client has opted to use minimalist side navigation menus along with labeled photos linking to relevant pages providing more information.
The client wants the landing page to include a description of their services, a contact form for quotes, a schedule page that redirects to Calendly to set 30 minute information sessions with Damaris Gloder, a contact form to build their mailing list and a page for office updates.
All web copy will be written in English and translated into Spanish and French using Google Translate. Proofreading for the language portion of the site will be done by either Damaris Gloder or Kenia.

AFFILIATES:

Christian Brokerage would like to have a page that connects to their life insurance carrier, Primerica. This page will have a variety of Primerica videos and a brochure of Primerica products.
The client is an affiliate of several partners and would like to have a separate Affiliate/Partner page. This page will include logos, images and descriptions of each partner/affiliate service with the proper affiliate url link to connect with all named partner websites.
SITE INSPIRATION:
Design and function inspiration for the new site comes from:
- LA RIVERSIDE
- DANBURY MULTISERVICES
Desired images for the site include:
- photos/videos of The Brooklyn Bridge
- photos/videos of The G.W. Bridge
- photos of family scenes

Proposed Timeline
Deliverable/Days
First draft of logo design – 7 Days
Second draft of logo design – 14 Days
First draft of landing and product pages – 21 Days
Second draft of landing and product pages – 28 Days
SEO – 35 Days
Beta version of landing and product pages – 42 Days
Testing – 45 Days
Official Launch of Completed Site – 50 Days
Corrections & Tweaks – 53 Days
OUR STRATEGY

BRAND
We will redesign and update your brand to attract new clients

WEBSITE
We will build a mobile-responsive, lead-generating, user-friendly website.

SEO
We will provide SEO audits to help you get found on the major search engines.
Pages
Home
Using a friendly design for online readers, we will make sure the visitors do not just scan through the homepage but actually slow down and read the content.
To show your web visitors that you are trustworthy and professional, we will focus on creating a compelling user experience, making sure your homepage is visually appealing, engaging, and of course, functions properly.
About Us
Your About Us page will have a clear description of who you are and an introduction of each agent on the team. Your website visitors will see at a glance why Christian Brokerage is a leader in the field of insurance.
We also suggest getting professional updated photos of each of the agents on the team. These are great for building relationships with future clients.

faqs
Another thing that will raise the quality of your website is adding a frequently asked questions section. Investing in insurance brings up a lot of questions. Why not add them all together and create a go-to page for all your future clients?
contact forms/cta
To avoid potential clients from googling your name and address attempting to contact you, we suggest adding contact forms that will forward directly to your email.
We will also strategically place call-to-action buttons through the website to lead the visitors to either services, quote pages or contact forms.
services
A separate page will be provided for each of the 10 types of insurance and services offered by Christian Brokerage Insurance.
Blog
In response to Christian’s request to leverage content marketing on their website to attract new clients, a blog page will be included in the Platinum and Gold packages.
Our Small Business Website Design Process
Step 1 – design interview
After you sign our proposal, we will start by scheduling a follow-up call to finalize the details and decide on the best starting date.
Once that is agreed on, we will follow the simple steps listed below:
To start our design project, we need to get to the bottom of who you are, what you stand for, and who you stand beside. It will give us enough basic information to get started with your website.
step 2 – design presentation
Depending upon the package chosen, we will create 1, 2 or 3 new design concepts. Naturally, there will be a common theme, but we will try to think outside of the box and develop a few different solutions. The brainstorming and comparison part is often where the best ideas come from. We will go through these options and decide which direction to take and which adjustments to make.
step 3 – Website Content
Now that we have your design decided on, we can begin to construct the website.
To create great copy for your website it’s important to work together to ensure that the voice of your new brand is clear and compelling enough to attract your idea clients.
At this stage, we will also gather any photos, videos, logos or illustrations that will be included on the website.
step 4 – Website build
Using everything we have gathered, we will start building your website. Once it is done, we will present it to you and go through the details and finishing touches following the originally set objectives. Any amends are made at this stage.
step 5 – Website launch
The launch process has to be carefully considered. We need to ensure email addresses will not go down; the site doesn’t have any downtime; any old links are re-directed to the new pages, and several other things. You can sleep well, knowing we will be on-call over your launch weekend to ensure everything goes according to plan.
Portfolio
website
LOGO 1
video
LOGO 2
pricing:

During our last meeting, we discussed the variation in pricing of a custom built site.
In this proposal, I am offering you 3 different price options so you can choose the one that best suits your budget.
The basic difference that sets each price apart from the next is the amount of time spent doing the work of creating the site and doing all the back end work to make it functional ie, setting up email, linking pages, etc.
The other consideration is the cost of maintaining the site. On average site maintenance runs about $1200/yr.
As the quotes below detail, there are fixed annual costs involved in maintaining a site and I have calculated them into the pricing tables.
Payment is made in 3 installments. The first installment is a 30% deposit upon beginning of work.
The 2nd installment of 30% of the total is due upon completion of the 2nd draft of the website.
The 40% remainder of the fees to be paid within 10 work days after the official launch of the site upon completion of the final round of debugging and tweaking.

PACKAGE #1
PLATINUM- Full discovery strategy session with 3 audience types
- Complete branding/style guide and strategy document
- Design logo, 3 samples and 3 revisions
- Site map and home page content plan
- Custom-built WordPress with Divi site builder
- Custom Design
- Web Copywriting
- Proofreading/Google Translate for Spanish and French
- Up to 25 pages designed and developed – responsive design adjustments for desktop, tablet and mobile
- Set up blog page
- Write tips/How-to posts for blog and optimize for search engines
- Design Facebook page
- Design and write monthly newsletter
- Up to 100 resources added (posts, events, resources, classes, etc)
- 15 hours of site revision after completion
- ADA testing – up to 10 hours
- Resource center with visuals + search
- Event pages + template
- Up to 2 contact forms built (integrations, multi-step, etc)
- Set up email marketing platform to build mailing list
- Brainstorm content, write broadcast and schedule campaigns and updates
- Basic SEO (Reusing content + research)
- Domain Name $2 – $100 per year
- Web Hosting $400 per year
- Theme or Template $200 (one-time fee)
- Professional Web Design – $55/hr
- DIY Website Builder $300 per year
- Plug-Ins or Add-Ons -$100
- SSL Certificate – $300/yr
PACKAGE #2
GOLD- Full discovery strategy session with 2 audience types
- Complete branding/style guide and strategy document
- Design logo – 2 samples and 2 revisions
- Site map and home page content plan
- Custom-built WordPress with Divi site builder
- Custom Design
- Web Copywriting
- Proofreading/Google Translate for Spanish and French
- Up to 20 pages designed and developed – responsive design adjustments for desktop, tablet and mobile
- Set up blog page
- Write tips/How-to posts for blog and optimize for search engines
- Design Facebook page
- Design and write monthly newsletter
- Up to 50 resources added (posts, events, resources, classes, etc)
- 10 hours of site revision after completion
- ADA testing – up to 5 hours
- Resource center with visuals + search
- Event pages + template
- 1 contact form built (integrations, multi-step, etc)
- Basic SEO (Reusing content + research)
- Domain Name $2 – $100 per year
- Web Hosting $400 per year
- Theme or Template $200 (one-time fee)
- Professional Web Design – $55/hr
- DIY Website Builder $300 per year
- Plug-Ins or Add-Ons -$100
- SSL Certificate – $300/yr
PACKAGE #3
SILVER- Full discovery strategy session with 1 audience type
- Complete branding/style guide & strategy document
- Revise/edit existing logo by removing background for .png transparency
- Site map and home page content plan
- Custom-built WordPress with Divi site builder
- Custom Design
- Web Copywriting
- Proofreading/Google Translate for Spanish and French
- Up to 10 pages designed and developed – responsive design adjustments for desktop, tablet and mobile
- Up to 10 resources added (posts, events, resources, classes, etc)
- 5 hours of site revision after completion
- ADA testing – up to 2.5 hours
- Resource center with visuals + search
- Event pages + template
- 1 contact form built (integrations, multi-step, etc)
- Basic SEO (Reusing content + research)
- Domain Name $2 – $100 per year
- Web Hosting $400 per year
- Theme or Template $200 (one-time fee)
- Professional Web Design – $55/hr
- DIY Website Builder $300 per year
- Plug-Ins or Add-Ons -$100
- SSL Certificate – $300/yr
TERMS AND CONDITIONS
Agreement between ANDREA AMADOR, owner/operator of ANDREA AMADOR.COM, and You, the authorized representative of “The Client” (hereinafter referred to as “The Client”), for work commencing in the capacity of Freelance Digital Designer, Web Designer, Digital Producer or Graphic Designer.
- AGREED HOURLY RATE – Work carried out during normal business hours (9:00 am – 5:00 pm is $55/hr) This agreed hourly rate is to remain confidential between The Client and ANDREA AMADOR. of ANDREAAMADOR.COM. ANDREA AMADOR reserves the right to change this rate periodically. The Client will be informed in writing should this rate be changed during the term of this agreement.
- DAILY RATE – In the event the client prefers to engage ANDREA AMADOR at a fixed Daily Rate, ANDREA AMADOR will negotiate with the client to an agreed rate which is to remain confidential between The Client and ANDREA AMADOR. ANDREA AMADOR reserves the right to change this rate periodically. The Client will be informed both verbally and in writing should this rate be changed during the term of this agreement. Overtime agreements will be decided during the negotiation process. The Client will receive an adjusted work agreement indicative of these changes.
- OVERTIME RATE – The overtime rate is applicable outside the normal business hours of 9:00 am – 5:00 pm, Monday to Friday. The overtime rate also applies to any hours in surplus of 38 hours per working week and any hours worked on weekends and public holidays. Overtime Rates will only be charged when the client has directly requested work to be done during these hours. Where deadlines are set, and the work required exceeds the estimated scheduled time, falling into overtime hours, The Client will be notified before any work is undertaken at this rate.
- EXCLUSIVE BOOKING – Where The Client has requested the services of ANDREA AMADOR.COM on a specific day or time, this will be considered an Exclusive Booking. Exclusive Bookings ensure dedicated time will be blocked out to work for The Client without interruption. Exclusive Bookings are subject to the Minimum Daily Charge.
- MINIMUM DAILY CHARGE FOR EXCLUSIVE BOOKING – A minimum of 4 (four) hours per day will be charged at the agreed hourly rate where an Exclusive Booking has been made. If the booking is canceled within 24 hours of the booked day, the Minimum Daily Charge will still be invoiced.
- PAYMENT – Payment by The Client is required within 7 (seven) days of receipt of an invoice from ANDREA AMADOR.COM. ANDREA AMADOR accepts payment by direct deposit, debit or credit card, Visa, Mastercard, American Express. If direct deposit is chosen, bank account details will be made available to you when the invoice is sent.
- CONFIDENTIALITY – ANDREA AMADOR agrees not to misuse or disclose any confidential information that may be made available by The Client.
- CLIENT RESPONSIBILITIES – ANDREA AMADOR OF ANDREA AMADOR.COM is under the responsibility of The Client from the time of reporting for duties and throughout the booking. All reasonable care will be taken to ensure work is completed to the highest achievable standard; however ANDREA AMADOR will not be held liable for loss, expense, or damage caused by any or omission that occurs throughout the duration of the booking.
- ARTWORK APPROVAL, ERRORS, AND OMISSIONS – ANDREA AMADOR will take all reasonable care to check proofs carefully for accuracy in all respects, ranging from spelling to technical illustrations. However, the Client’s responsibility is to check all artwork carefully before final sign off and publishing. As a result, ANDREA AMADOR is not liable for loss, expense, or damage caused by any act or omission.
- NATURE OF COPY – The Client agrees to exercise due diligence in its direction to ANDREA AMADOR regarding the preparation of materials and must be able to substantiate all claims and representations. The Client is responsible for all trademark, service mark, copyright, and patent infringement clearances. The Client is also responsible for arranging any necessary legal clearance of materials ANDREA AMADOR prepares. ANDREA AMADOR.COM will not be held liable for any legal infringements resulting from artwork being distributed or published under the direction of The Client.
- LIABILITY – ANDREA AMADOR makes every effort to maintain the highest possible work standards; can it not accept responsibility for any loss, expense, or liability of any kind incurred whilst preparing work for The Client in a freelance capacity. To the extent permitted by law, ANDREA AMADOR shall not be liable to the Client or any third party for any loss or damage arising directly or indirectly in connection with the provision of services. The Client will indemnify and holds harmless the Consultant from and against any claims, costs, expenses, negligence, actions, or suits suffered, sustained, or incurred by the Client or any third party. This includes, without limitation, interruptions caused by acts of Nature, or any other circumstances beyond reasonable control, any lost profits, business interruption, loss of data, or otherwise, even if expressly advised of the possibility of such damages.
- CANCELLATION / TERMINATION OF AGREEMENT – Should The Client wish to cancel/terminate the agreement and discontinue any work in progress, The Client must notify ANDREA AMADOR immediately of this intention. Hours worked to that point will be invoiced (minimum 4 hours where an exclusive booking has been made). In the case of cancellation/termination, outstanding invoices are required to be paid within 7 (seven) days of the invoice issue date. The Minimum Daily Charge will apply if cancellation occurs within 24 hours of the booking.
- VARIATION IN TERMS – These terms can only be varied, amended, or altered by written agreement between ANDREA AMADOR and The Client.
“OMG. I love the website at first glance!!!!!!!!!!.Wonderful. I think I might cry. This website is exactly the feel I was going for. I love the way it moves through. I love the colors. I love the blue. That is my signature color. It works perfectly. I love it. It’s perfect. Kudos to you!”
Dr. Tonya Moore, Founder, Sonfluence
“Andrea is a catalyst for change and she uses social media with finesse! I leveraged Andrea’s social skills to build momentum for an online movement created by the Global Alliance for #BankingOnValues. Her smart, savvy and practical social media skills enabled us to maximize our reach in an efficient yet personal way.”
Linda Ryan, former Operations Manager of Global Alliance for Banking on Values
Let’s make something amazing together
